ADVERTISING CAMPAIGNS

TN RiverLine Campaign Book ‘23

UT System: Mural Campaign ‘21

Forest Owl City: Marketing Campaign ‘21

I successfully defended my Master's thesis project, a culmination of three months of hard work and a true testament to the skills I've refined throughout my academic journey—from undergrad to grad school.

I led the creative side of a comprehensive advertising campaign for the Tennessee RiverLine Organization. From brand audits to in-person interviews, we delved deep into understanding and strategizing ways to increase awareness among prospective river users in Knoxville.

This project pushed me to apply and sharpen my creative skills, honed over years of learning and growth. It was an incredible opportunity to bring together everything I've learned during my academic journey and apply it to a real-world campaign.

UT System - Mural Campaign

“Everywhere You Look, UT”

For my undergraduate capstone course, along with my teammates, I had the honor and privilege to work for the UT System and develop a marketing campaign for their recent “Everywhere You Look, UT” mural project. This campaign focused on bringing awareness to the importance of the system and the different opportunities it offers for our community state-wide.